[HOT NEWS] 2017 Toyota Prius Prime Advanced Review Against expectations Toyota has made a decent business out of the Prius a car whose picture should appear in the dictionary next to the word “frump.” Assuming the market doesn’t collapse by the end of the year Toyota will sell well over 100000 vehicles wearing the nameplate in 2016 a figure that is split among three models: the entry-level Prius C; the wagonoid Prius V; and the wavy-whacky new Prius redesigned just last year by people obviously on psychotropic drugs. Henceforth beginning with the 2017 model Toyota is calling last year’s new Prius the Prius liftback. Why the name change? To make room for yet another Prius family member the Prius Prime essentially the plug-in version of the Prius liftback that ahem also has a hatchback.