Snap Inc. stock surged more than 70 percent from the company's initial public offering price, before going downhill. While the IPO increased within the first two days On March 1, Snap sold shares for $17 a piece. The following day, the stock jumped up to $26.05 on the New York Stock Exchange. On the second day of trading, Snap's stock rose to $29.44. Since then, it has plummeted by 25 percent to $22.07.