f you remember the very first days of Lexus, you remember the clever ads: the champagne glasses on the hood of the car, the ball bearing rolling down its hood, the "relentless pursuit of perfection."

Forget it all. Now Lexus is chasing after world-class luxury and performance with big power, great handling and outrageous styling. They don't ever want to be called boring again.

The evidence so far: the shapely GS sedan, RC coupe, even the latest RX crossover.

Next up: the most extroverted Lexus you’ve ever seen, the 2018 Lexus LC500 and LC500h, the most convincing show of courage from Lexus since the 1990 LS.