Not satisfied with the results that conventional marketing efforts are yielding for your brand at events? It’s time to try experience marketing. The concept of experience marketing, often known as “engagement marketing”, "on-ground marketing," "live marketing," "participation marketing," isn’t strictly new but is quite effective. This form of marketing enables you to invite and encourage customers to enjoy the brand experience, as it grows and evolves. With experiential marketing you don’t have to wait for people to passively receive messages and engage with your brand, especially at events. Instead, the event attendees can now be actively be a part of the conceptualisation and production/execution of your marketing efforts, thereby facilitating a strong visitor/consumer-brand relationship. Take a look at this video to know why you should try your hands at experiential marketing now at your events and how a dedicated event app can help you make the best of it.