He is the latest push by Mattel, which acquired the Wisconsin-based doll maker for $700 million in 1998, to create more contemporary figures
and stories for American Girl, and to further diversify the line of the dolls in hopes of improving sales.
The unveiling of Logan on Tuesday comes after nearly a year of rumors that the American Girl franchise was working on a boy doll.
For the first time in its 31-year history, American Girl, a maker of pricey 18-inch dolls, is introducing a boy.
Late last year, American Girl named its first limited-edition African American Girl of the Year, Gabriela McBride.
A number of the historical dolls have been retired or archived in recent years as Mattel introduced more contemporary figures
like Isabelle Palmer, who is studying ballet at a performing arts school, or Grace Thomas, a baker with a jaunty pink beret.
As for Logan, the spokeswoman said customers had long been asking for a boy doll.
But Mattel has come under criticism in recent years for losing much of what made the original American Girl Dolls distinctive.