By knowing your rights about financial privacy, you could reduce unwanted pie-For example, when you set up an account with a financial services company… you give them every ounce of personal and financial information. THEYgive you their privacy notice. Read it! You’ll realize they’re TELLING you they’re going to share your information. They may give it to their parent company or an affiliate or sell it to outside marketers. If you DON’T want your financial services company to share you – you have the right to tell them NO.