A Long Way From Mexico: Company Bets China Has an Appetite for Taco Bell -
SHANGHAI — Until he was appointed manager of a Taco Bell in China, Will Cao had never seen a taco before.
Yum dropped fajitas because focus groups said Chinese people did not like the “peppery type of spiciness
that Westerners like,” said Jimmy Chen, senior director of Yum China’s brand development division.
“It’s like a dirty thing that I love Taco Bell so much,” the actress Anna Kendrick once said
on Conan O’Brien’s talk show, adding, “it has to be under cover of darkness in my car.”
> Day 4