John Abraham, who is the face of many brands, claims that he chooses the brands that he represents very carefully. John feels that as many people look up to celebs, they should be very careful with the way they conduct themselves and also in choosing the right product to endorse.
At a recently held event when John was asked what makes him select a brand to endorse, the brawny hunk said, "Celebrities have a lot of responsibilities. I believe that celebrities are very answerable as they are role models, so I think there is a certain way we conduct ourselves and there is a certain way in which we project certain brands. When I endorse a certain brand, it's enriched by certain philosophies that they have, so for me that's very important and so I enjoy that."
John recently launched an initiative, by a body care brand that he endorses, which will help provide electricity to remote villages.

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