The IIFA weekend will start from July 4 to July 6 this year and recently the organizers held a Press Conference to make the announcement. Present at the event were actors Sushant Singh Rajput, Boman Irani, Ayushmann Khurrana, Neha Dhupia, Vir Das and Sophie Choudry among others. Filmmaker R. Balki also graced the event.

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