BB cream stands for blemish balm, blemish base, beblesh balm, and in Western markets, beauty balm. It is a cosmetic item sold mainly in Asian markets, although the majority of larger beauty brands have introduced BB creams to Western markets. In many markets, the name CC cream is used to describe a Cushion Compact and/or a Color Corrector. A CC cream has all the benefits of a BB cream but with the specific feature of improving discoloration in the skin.

BB cream is promoted as an all-in-one facial cosmetic product to replace serum, moisturizer, primer, foundation and sunblock.It can be worn alone as a tinted moisturizer, over serum and moisturizer as a regular foundation, and under powder, depending on the desired amount of coverage.