The Los Angeles city attorney accused four major stores of using pricing schemes in a series of lawsuits filed Thursday. The lawsuit alleges JC Penney, Sears, Kohl's and Macy's engage in deceptive advertising by putting out a high "list price" or "regular price" on items that were never actually for sale at that original price. The litigation states the practice makes customers believe they're getting a better deal than they actually are. Under California law, businesses can't publicize a higher original price unless a product was actually for sale at that price within three months of the advertisement. Customers have the right to know the truth about the prices they are paying.