CLEAR AND CONCISE:
Every time your user visits your website, he wants to look at something that is very clear and very concise. Having everything that is needed to be viewed when you need it to be viewed makes your user feel important and it is easier for him to create results in such an environment.
If your customer wants a burger and visits your website, he would love to see that burger, the minute he enters your website. If he has to roam around and find the things that he needs, he will eventually open a different website, possibly a competitor’s and order from there.
READABILITY:
If the user comes onto your website and does not understand even the clearest of sentences, your website definitely needs a readability test. You too can do a readability test yourself by getting a layman to visit your website and understand whatever he sees.If the layman fails to read a certain important section, then you need to realize that some things have to change. Keeping these things in mind, you can change a lot in the company and you can create results that you need from your website.
All in all, keeping in mind that web design is a very important factor in our business, we need to make sure each step is taken thoroughly and precisely.