Search marketing isn’t just about focusing on either SEO or paid search; instead it's about paying attention on both. Today most of the customers often plan a trip or book a hotel or resort online. An SEO helps to give you larger online visibility. It helps you to attract customers from local as well as international locations. So, it has become imperative that hotels should make their optimized web presence. Search Engine Optimization (SEO) with proper SEO Checklist is important. A professional website with great optimised content can work wonders in driving potential people to your resort and earn direct bookings. It also serves as a great return on investment. Here is a check list that can be used to monitor and enhance their hotel’s marketing strategy. see more at - aidasinc.com/seo-checklist-hotels-resorts