"Fathers4Justice," a group that campaigns for men's rights in the UK and Ireland, are calling for government to appoint a dedicated minister to deal with the worrying rise in male suicide rates and levels of depression, and they are using humor to raise awareness around a number of serious issues.

The latest campaign, called "Save Our Sausages," is the brainchild of Fathers4Justice founder, Matt O'Connor, who has been campaigning since 2001, following his own personal experiences.

"Save Our Sausages (SOS), is just my way of using humor to get people talking about the many serious issues affecting men in our society today. Things such as depression, the rising rates of suicide, low testosterone, cancer deaths and violence are just some areas that we are addressing. As a father of three boys myself, I am just really concerned that there is a growing culture of silence around things affecting men nowadays and we really want to change that."