Like clothes, hair styles and makeup, website design trends come and go. While some trends are determined by necessity such as Google algorithm updates, others are just general shifts. Think carefully before blindly following the latest website design trends…it may not be right for your target audience, your brand or your business. Websites that are built purely on the latest trends will very quickly date and the need to update and redesign will arrive very fast, leading to a larger investment over time, in effort, money and time.