Will Rihanna & Miley Cyrus Be Affected If Music Videos Get Graded?
Ratings will now be introduced for videos produced in the UK. Footage containing violent or sexual scenes will have to be submitted by records labels to the British Board of Film Classification for consideration before they are uploaded online. They will be forced to carry the same ratings as films – Universal (U), Parental Guidance (PG) and age restrictions 12, 15 and 18. This decision has come after growing concern over the sexual content of some artists' material. Sony Music, Universal Music and Warner Music are among companies which have agreed to submit pop videos to the (BBFC), with online streaming platform Vevo also backing the crackdown. Apparently this new policy does have some flaws since explicit music videos of Miley Cyrus and Rihanna who usually appear semi N@k€d will not be affected by the move as videos by American record labels and US arms of global music companies will remain unrated.
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