This old video is relevant again due to Twitter adding a "quality filter". Which is basically the same as a non-chronological timeline when it comes to curation.
Q: Why would a social media platform add features that its users hate?
A: For their own self-interest.
Script:
@TheQuQu
@Azu_Rayn
Qu Qu avatars by:
@StripedTabby1
@GrassGremlin
alexzorak on FA
Music:
OC ReMix #3284: DuckTales 'Apollo Duck' [The Moon] by WillRock
https://www.youtube.com/watch?v=KfmiPl4oPiQ
OC ReMix #1808: Doom II '31 Seconds' [Into Sandy's City (Map09)] by John Revoredo
https://www.youtube.com/watch?v=104GjEBZt1k
Video sources:
Obama Uses Twitter to Persuade - by BJ Fogg, Stanford
https://www.youtube.com/watch?v=VY3iGItjO8Q
How social media triggers human behavior with SES San Francisco Keynoter, BJ Fogg
https://www.youtube.com/watch?v=mIcQiO5Zo6k