An Irishman learned a valuable lesson while bungee jumping in South Africa on August 15, after his cellphone fell from his pocket. Máirtín Farragher was bungee jumping at Bloukrans Bungy, which claims to have the world’s highest commercial bungy bridge, but forgot to remove his Apple iPhone from his pocket before the jump.

Filming himself on a GoPro, Máirtín Farragher’s video shows him realize what he has done as he continues to fall.

Writing on Facebook, Máirtín said, “Yesterday I learned a valuable lesson, don’t do a bungee jump with your phone in your pocket. It’s at the bottom of a canyon now in South Africa!” Credit: Máirtín Farragher