Brand and campaign specific hashtags are tags that you make for your own channel. Use them to market your channel, brand, and promotions.
I’m defining a brand hashtag as your channel name or a company tagline. Make a brand hashtag that is unique to your channel. Make a brand hashtag that defines your business. Use your brand tag as your signature tag. Get people to use them, so that your brand gets marketed too.
I’m defining a campaign hashtag as a hashtag made for each of your marketing campaigns. For example, if you are doing a short miniseries, you can make a unique hashtag to further promote this short-term promotion. Get people to use them, and your campaign gets extended reach.

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