Apple CEO Tim Cook confirmed that his company is working on Augmented Reality “We have been and continue to invest a lot in this,” Cook said. “We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity.” Part of Cook's discussion touched on the immense success of Pokemon Go, which is expected to generate $3 billion for Apple over the next two years "The number one thing is to make sure our products work well with other developers’ kind of products like Pokemon"