Under Armour has made a claim to build “the single greatest retail store in the world” on Manhattan’s Fifth Avenue in the space previously occupied by toy store FAO Schwarz “I think it’ll really position the brand again in the iconic place where we believe we belong," CEO Kevin Plank said on a conference call Under Armour is seeking a high-profile retail location in Midtown Manhattan to raise brand identity Plank expects the new store to open no later than 2019