Japan promotes its food, culture to attract foreign tourists

ANI News 2016-07-14

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Tokyo, July 14 (ANI): Japan organizes Washoku World Challenge, an annual contest of Japanese cooking for foreign chef. Last year’s winner was Gonzalo Santiago Bautista, a chef from Mexico. He was astonished as many foreign chefs are not getting expertise in Japanese cuisine. After winning in last competition, Gonzalo was spotlighted by media and his restaurant business picks up. He believes the glorious certification made him an honorable banquet chef and missionary of Washoku. Similarly, two years ago, the winner was Thailand’s Jaran Deephuak. His restaurant ‘Nanohana’ gets big fame in Bangkok afterword. This year, the contestants will compete on Ichiju-issai the basic style in Japanese cooking that consists of a bowl of rice, a bowl of soup, and one dish. After preliminary nomination, 10 finalists are invited to Tokyo final competition in December. All finalists will have the opportunities to participate in various training courses to learn about the finest in Japan before and after the competition. Washoku is listed as an intangible Cultural Heritage of UNESCO. The Washoku World Challenge has been established as the biggest and authorized Japanese cuisine competition. Washoku World is the password for foreign Washoku chef. Everyone should make check Washoku World 2016 on the internet. Such events also attract more tourists towards Japan. By the 2020 Tokyo Olympics, Japan is aiming to have 40 million foreign tourists annually. JCB, the international credit card brand that originated in Japan is planning various promotional activities for its over 21 million users overseas. Based on the policy that JCB’s overseas members are entitled to enter for free, over 30,000 tourists from overseas have benefited from it. JCB has been practicing similar policies in more than 10 locations all over the country. Shopping is one of the pleasures of visiting Japan. Partnered with large appliance stores, popular drugstores, and well-known department stores, JCB implements promotional campaigns to supply products with high-quality at a discounted price. AEON Mall Narita, a shopping mall that exists near the airport, has become popular among overseas tourists. With fully equipped bus terminals, it has easy access to the airport and travel agencies have also made this shopping mall part of their tour route. The facility is user-friendly to welcome overseas customers. There are ATM machines for foreign currencies. Also, fully equipped duty-free counters are ready. Bilingual staff who can speak English, Chinese, Thai, etc., are able to provide service to tourists. The mall provides convenience to foreign travelers to buy clothes, food, and home goods at one location. On top of it, it offers lower prices.

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