Pregnant women are often seen cradling their growing bellies, and an advertising firm in Germany has used similar imagery in an unexpected campaign.


Pregnant women are often seen cradling their growing bellies, and an advertising firm in Germany has used similar imagery in an unexpected campaign.
The agency Jung von Matt has released ads showing men admiring their enlarged bellies to market Bergedorfer Bier.
The male models are posing in ways similar to expecting moms such as having one hand under the bump and the other hand and arm covering the chest area.
Another image shows a man holding his rounded midsection at the top and bottom.
The adoring gazes at their beer bellies are meant to punctuate the tagline, “Brewed with love.”