TOI’s article is headlined H0t babes with ugly legs and goes on to make nasty remarks about various actresses’ legs. It explains that the former Miss World “has legs that look better when covered”. The demeaning article of The Times of India also writes similar crap about Hollywood actress Angelina Jolie, singer Britney Spears, and other Bollywood actresses like Aditi Rao Hydari and Bhumika Chawla.

A few days ago, the Twitter handle TOI Entertainment had tweeted Deepika’s cleavage pictures with a remark bordering on the obscene and Deepika objected to it, leading to articles for and against the actress and the leading daily. Now the same thing will happen to Aishwarya Rai Bachchan, with reams of print and website space devoted to it.

In the end, it’s The Times of India who shall get all the publicity and its already rich owners will laugh all the way to the bank. Meanwhile, the media is waiting for a comment from Aishwarya Rai Bachchan’s publicist or even a tweet by her famous father-in-law, the legendary actor Amitabh Bachchan. Watch this space for more on it.