In an official announcement event of the movie Sabaash Naidu Kamal Haasan gave an idea about the nature of the movie.He said that comic character Appa Rao from the movie Dasavatharam has been taken and a story has been constructed keeping this character as the core. Brahmamandam is doing a pivotal role in Sabaash Naidu. The movie will be made to Hindi, Tamil and Telugu. Ace Malayalam director TK Rajeev Kumar is the director of this movie.