Unintended Results of Giving More Options to Customers
Bounce Exchange - Sheraton Austin Hotel
Featuring Panelists:
Coco Iida, Sr. Manager Online Management @ Time Warner Cable
David Nye, Manager, Experimation and Web Analytics @ Hotels.com
Lisa Seaman, Web Optimization Manager @ Autodesk

Moderated by Andrea Warner, President & Publisher @ WhichTestWon

Bounce back from lunch with another sprint through A/B tests from across the internet. Be a part of the action as YOU try to determine which test won. This time we put the focus on more consumer-facing tests with Hotels.com, Ancestry.com and TBD. Make sure you come armed with your conversion A-game - these tests are not easy.