Just when you thouThis is one of those times when you put your head into your heads and ask, 'what is the world coming to?'.

AC Milan - one of the great clubs of European football - have just committed social suicide and the Internet is exploding.

What are you doing?

In what is clearly a promotional stunt, Nivea have somehow convinced a bunch of blokes to dress up in AC Milan shirts and perform the Haka… in front of the San Siro crowd… just before their Serie A tie against against Carpi kicked off.

WHAT?ght you had seen it all, AC Milan pull out THISDuring the act, the 'players' were wiping their face as if to motion they were applying face cream.

We really wish this wasn't true.

The slogan used alongside the campaign was: "Men, this is your ritual"