Ah the brilliance of such advertising. Who can deny it? Now here are two of the most effective elements of persuasion in the world of adverts, we see the glorious union of a favourite addictive substance with the teasing appeal of blonde ambition.

Hrmm it has that tantalising yet coy flavour of sensuality..subtle is it not? This one takes me back a bit...oh yes, far back in the days of yore, when the concept of The Britney held us in uncomprehending fascination.

Well...perhaps we have moved on to higher evolutions of celebrity worship; nonetheless, i am sure that we were all sufficiently bimboozled.

Eh now it's time for another mindless distraction we think. My eyes are getting that glazed effect...