'Parody Plane' Loses Fan Base | Brand Equity
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2016-04-11
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With Havells Fans and Yatra.com piggybacking on real-time events dwelling into parody advertisements, Brand Equity gives the force-fitting event a reality check! Tune in as Brand Equity gets you the 'unedited' take on how these campaigns were conceived, what went wrong and the plan to recover from the creative parody.
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