Top Local Lead Generation - The Sure-Fire Road to More Great Leads ...That Few Ever Take
Mark Bossert
2016-04-06
Views 5
http://toplocalrankings.com 778-385-0098
John: Good morning everyone, today we’re talking with Mark Bossert of Top Local Lead Generation. I’m John Nieuwenburg, I’m a business coach and today we want to talk about what does it mean when you say a great lead. What’s the definition of a great lead Mark?
Mark: Well a great lead is someone who you don’t have to sell.
John: Ok, they just pick up the phone or send you an email and can I buy?
Mark: Well they basically already want you. They know you because they’ve encountered or experienced you before. When I trot this out to people they think, oh it’s a referral, and that is a really common way that people, that this works, this mechanism of sort of a great lead I guess that people are used to. But referrals, why do, let’s dig into that a little bit, why do referrals, what is it that makes referrals work? For me, I think it’s trust.
John: Yeah, of course, there’s a high level of trust and confidence that it’s going to work out.
Mark: Yeah, so they already have trust in the person that’s referring you to them. The problem with referrals though is it’s not something that scales well typically. How do you reach hundreds, thousands, tens of thousands of people if that’s your goal? That’s the limit of referrals.
John: Exactly, so how do you create that level of confidence and trust with someone up until now you’ve never met?
Mark: Well, we’re sort of demonstrating it right now. We use a method of some form of communication with people on a regular, ongoing basis. So that could be your blog, that could be posting to Facebook, that could be creating Youtube videos, that could be doing Hangouts, Podcasts, there are many technological answers for that these days. There really not all that important, what’s important is consistency. Building a platform that regularly delivers value to people that says, here’s the path to follow so you can get the X that you really want to have. This isn’t something that I’ve invented by any means, it’s been around for a long time. I learned a lot more about it from a guy names Jason Leister, incomparableexpert.com, the link is in the comments below and that’s someone who I recommend you check out. But that is something that we help our clients create, is that platform where they’re regularly communicating value to their target audience and that brings them highly qualified leads. They don’t have to work so hard to sell because the people want to buy, they’re at that point where they want to buy. Does that make sense?
https://plus.google.com/u/0/115675197532487633944/about
https://www.youtube.com/channel/UChnFstD6ZJ1xYtyJHaIrBlA
https://twitter.com/toplocalranking
https://business.facebook.com/toplocalrankings/
https://ca.linkedin.com/in/seovancouver1
John: Good morning everyone, today we’re talking with Mark Bossert of Top Local Lead Generation. I’m John Nieuwenburg, I’m a business coach and today we want to talk about what does it mean when you say a great lead. What’s the definition of a great lead Mark?
Mark: Well a great lead is someone who you don’t have to sell.
John: Ok, they just pick up the phone or send you an email and can I buy?
Mark: Well they basically already want you. They know you because they’ve encountered or experienced you before. When I trot this out to people they think, oh it’s a referral, and that is a really common way that people, that this works, this mechanism of sort of a great lead I guess that people are used to. But referrals, why do, let’s dig into that a little bit, why do referrals, what is it that makes referrals work? For me, I think it’s trust.
John: Yeah, of course, there’s a high level of trust and confidence that it’s going to work out.
Mark: Yeah, so they already have trust in the person that’s referring you to them. The problem with referrals though is it’s not something that scales well typically. How do you reach hundreds, thousands, tens of thousands of people if that’s your goal? That’s the limit of referrals.
John: Exactly, so how do you create that level of confidence and trust with someone up until now you’ve never met?
Mark: Well, we’re sort of demonstrating it right now. We use a method of some form of communication with people on a regular, ongoing basis. So that could be your blog, that could be posting to Facebook, that could be creating Youtube videos, that could be doing Hangouts, Podcasts, there are many technological answers for that these days. There really not all that important, what’s important is consistency. Building a platform that regularly delivers value to people that says, here’s the path to follow so you can get the X that you really want to have. This isn’t something that I’ve invented by any means, it’s been around for a long time. I learned a lot more about it from a guy names Jason Leister, incomparableexpert.com, the link is in the comments below and that’s someone who I recommend you check out. But that is something that we help our clients create, is that platform where they’re regularly communicating value to their target audience and that brings them highly qualified leads. They don’t have to work so hard to sell because the people want to buy, they’re at that point where they want to buy. Does that make sense?
https://plus.google.com/u/0/115675197532487633944/about
https://www.youtube.com/channel/UChnFstD6ZJ1xYtyJHaIrBlA
https://twitter.com/toplocalranking
https://business.facebook.com/toplocalrankings/
https://ca.linkedin.com/in/seovancouver1
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