International gold business Goldgenie has a new item on offer - a specially customised iMac coated in 24 carat gold that costs over $14,000 and may be the most expensive in the world. Just like in ancient history, the richest of the rich can't get enough gold, and even today, cover their personal belongings with the shiny metal. From personal piercings to bikes, computers, phones, and even cars, the super rich want the golden touch.