Social networking and communities can have a big impact on your business. LRS Consulting (http://www.lrsconsulting.ca and http://www.reginabusinessblog.com) provides this analogy: People are always looking for answers online. So if you want to be known as the authority in your industry, you need to be the one providing those answers to your prospective customers. In order to do that, you need to go where your customers are and more and more we’re finding that that means places like Google, YouTube, and Facebook.