“Just a few reviews!”
“It’s a no brainer. We have experts to take care of it and no one will ever know it. After all, it’s about our brand reputation. “What harm would two or three fake reviews can do to our well established business?”
Well, what we are going to say and tell you in the succeeding lines might incite you to think again.
Tanuj Rastogi, an Online Reputation Specialist and the Director of Sigma Infotech, says “Hundreds and thousands of online marketers buy reviews from third-party sites and individuals to post them on behalf of their clients. They think this cookie-cutter approach would give a little boost to their brand reputation until it costs the brand customers and much more.”