The Brothers Grimsby reportedly had a $35-$37million budget but opened to just $3.2 million.
In comparison, Borat made $26.5 million and The Dictator made $17.4 million in their opening weekends.
The film takes its name from a low-rent seaport town on the South Bank of England’s Humber Estuary and may have been 'too British' for marketing material.