Riya refers to doing things that are pleasing to Allah with the intention of seeking admiration from others. The intention in such cases, therefore, is usually to show off one’s good deeds to win praise and admiration of others. It amounts to practicing virtue out of vanity, with the aim of achieving popularity among people

The Messenger of Allah, (SAWS) said,

“Verily, what I fear most for you is the lesser idolatry.” And he elaborated, “It is showing off. Allah the Exalted will say to them (who show off), on the Day of Resurrection when the people are being rewarded for their deeds: Go to those whom you wished to show off in the world and look for your reward with them.” (Musnad Ahmad Hadith 23119)

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