Coy began as a Christian rapper but felt that doing so made him an outcast. In 1995, Coy, along with his brother Arthur Jr. and good friend Jose Antonio Garza from McAllen, Texas founded his own record label, Dope House Records. As South Park Mexican (SPM), Coy released one album in 1998, Power Moves, through his label with distribution in Houston under Southwest Wholesale. Live album Hillwood and studio album The 3rd Wish followed in 1999. 3rd Wish was a regional hit, with single High So High gaining much local buzz and even charting at #50 on the Billboard Hot Rap Tracks chart.[3][4] In 2000, SPM signed a joint venture between his label and Universal Music Group which earned him a $500,000 advance and national distribution.[2] Universal released three of SPMs albums: Time is Money and The Purity Album (2000) and Never Change (2001). The Purity Album included single You Know My Name, which peaked at #99 on the Billboard R&B chart and #31 on the rap chart. SPMs Universal releases did not gain much mainstream attention; Jason Birchmeier of allmusic suggested: Coys hardcore rapping proved to be too harsh for the masses. SPMs 2002 album Reveille Park, a compilation of freestyles, was released by Dope House.