(Associated Press) — In the war for young people’s hearts and minds, Mohamed Ahmed hopes to use cartoons to dissuade a generation raised on “The Simpsons” and “South Park” from taking up arms for the Islamic State group and other extremist causes.

Ahmed, a Somali-American convenience store manager from Minneapolis, has launched AverageMohamed.com, a website offering homemade videos aimed at countering the messages and images terrorists use to lure disaffected youths.