For the first time ever, Diet Coke will be available in millions of unique package designs with the launch of the Diet Coke IT’S MINE program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launches February 1.


Millions of one-of-a-kind, vibrant designs featured on the bottles mean no two are the same – just like the fans who enjoy the beverage.

Diet Coke partnered with HP Inc. to leverage their innovative HP Indigo digital printing technology as part of design development and bottle production. First, Diet Coke created 36 ‘base’ designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. Then, through HP’s software, the base designs were used to automatically create millions of entirely new graphics.