We show My Little Pony - Play-Doh Playset - MLP Toys - a new YouTube Unboxing Video for collectors, babies, toddlers, kids & families

Hasbro, Inc. has produced several incarnations and lines of toys and entertainment related to the My Little Pony franchise, often labeled by collectors as "generations".[2][3] The animated series My Little Pony Tales which premiered in 1992 was the toy line's most recent television series before Friendship Is Magic, featuring the pony designs of the first toy line.[4][5] It was followed by various direct-to-video releases, which featured later designs up to the third incarnation of the franchise.[6] Just as Michael Bay's film had helped to boost the new Transformers toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current demographic and taste of young girls.[7] According to Margaret Loesch, CEO of Hub Network, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows.[8] Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger demographic", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming.[9] Central themes that Hasbro sought for the show included friendships and working together, factors they determined from market research in how girls played with their toys.