Brand Equity | New Campaigns & Group M’s adex report | Full Episode
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2016-01-29
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Coca-Cola has killed ‘Open Happiness’ for ‘Taste the Feeling’. Catch Coke's global CEO Muhtar Kent on the change in positioning & the new global campaign.
Also, Sonali Krishna speaks with Group M CEO CVL Srinivas on Group M’s adex report titled "This year next year", forecasting India's advertising investments and growth for 2016.
Finally, a look at an out-of-the-box ad conceptualized by McCann for Radio Mirchi, called Rudali.
Also, Sonali Krishna speaks with Group M CEO CVL Srinivas on Group M’s adex report titled "This year next year", forecasting India's advertising investments and growth for 2016.
Finally, a look at an out-of-the-box ad conceptualized by McCann for Radio Mirchi, called Rudali.
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