Jason Rubin is head of studios for Oculus VR, the much-hyped virtual reality company owned by Facebook. The company is releasing its Oculus Rift headset this year for $599. Rubin says the initial content will be entertainment based, from video games to immersive experiences. But he also thinks the uses could go far beyond, into science, training, psychology and much more. Much as the smartphone started a simple replacement for the cell phones of yore before expanding its potential, Rubin believes VR will have a similarly huge impact on the real world. Watch his interview with Katie Linendoll at CES 2016.