Advertising on OLX just got a whole lot more interesting. The online classified platform is asking sellers to create fun videos and static ads with the help of 10 eccentric over the top characters to help sell their products. The 'Mad ad' campaign conceptualised by Leo Burnett is giving consumers a glimpse of the characters they can use for their own ads. But will this ad translate into consumers actually using the platform? Here’s what leading marketers had to say: