Beauty pageants are places where grace and poise are meant to rule, but a decidedly awkward moment stole the show Sunday.
Miss Universe 2015 host Steve Harvey wrongfully declared Miss Colombia the winner when she was the first runner-up.
Pia Alonzo Wurtzbach, the contestant from the Philippines, had won.
A contrite Harvey was forced to fix his mistake.
"OK folks ... I have to apologize," he told a confused crowd in Las Vegas.
"Let me just take control of this.
This is exactly what's on the card.
I will take responsibility for this.
It was my mistake.
It was on the card."
Moments before, he'd announced Miss Colombia Ariadna Gutierrez as the winner, and she was crowned.
Waving a Colombian flag and smiling broadly, she blew kisses at the audience.