Ford Motor Co. said it's investing $4.5 billion in electrified vehicles, responding to regulatory pressure with a bet on technologies that have struggled to attract buyers in the U.S. as fuel prices stay low.
The automaker will add 13 electric cars and hybrids by 2020, rising to 40 percent of its lineup from 13 percent now, Chief Executive Officer Mark Fields said Thursday at a press conference in Dearborn, Michigan.
The plans include a new Focus Electric car with fast-charge capability, Ford said.
"We're going to see more and more companies invest in electrified vehicles because at the moment there's some very stringent 2025 emission standards," said Michelle Krebs, senior analyst at AutoTrader.com.