This is where the Arizona Cardinals knew the NFC West would be won or lost.
In this building, among this nose, in this chill.
The Cardinals came to Seattle, knowing the road to the NFC West prominence would go through CenturyLink Field.
For the first half of Sunday night's marathon game - which ended just a few minutes shy of four hours with a 39-32 Cardinals win - the Cardinals looked as if they were on cruise control at 70 mph.
They coasted to a 22-7 halftime lead behind two touchdowns from quarterback Carson Palmer to wide receiver Michael Floyd.
"I can't be prouder of a bunch of guys the way we won it and how we won it," coach Bruce Arians said.