Facebook has added ephemeral messaging to its "to-do" list, and France is the first to test it.
A disappearing message option in the Messenger app is available to iOS and Android users in France, giving them the option to have their private messages self-destruct an hour after being in the conversation log.
Though ephemeral messaging may soon be available to other countries over time, Facebook says that there are no concrete plans or pending schedules for such.
The go-to app for ephemeral messaging, Snapchat, is currently courting cable channel brands, such as Comedy Central to bring the program to the app's Discover tab.
If this feature pushes through for Facebook users worldwide, it is sure to put the company head to head against Snapchat.