Lifestyle of a paddler is different. Paddlers don't act in a uniformed way, they act in a large degree as autonomous agents. That cannot be said about a common man. Mass society created common consciousness – mass culture that transformed patterns of behavior into a unified lifestyle. The aim of this film is to show an alternative lifestyle: a genuine world of whitewater kayaking. Come with us on a journey through the mass society to beauties of Norwegian whitewater.