Faraday Future, as it is called, is taking shape in a Los Angeles suburb, with a $1-billion promise to "take a user-centric, technology-first approach to vehicle design with the ultimate aim of connecting the automotive experience to the rest of your life."
In other words, it wants to take on electric-vehicle maker Tesla Motors.
What sets this electric-vehicle venture apart is its promised billion-dollar investment.
the lack of information about who exactly is backing the project and that it arrives right as tech industry observers scan for any clue as to computer giant Apple's plans to field an electric car of its own.
Faraday is even trying to set up a competition among states for the factory that it says it will build, saying California, Nevada, Georgia and Louisiana are in the mix for a "phase-one investment."