Earlier this year, Pebble released two new smartwatches: The Time and the Time Steel.
Both feature color e-ink displays, an updated "Timeline" interface, support for voice replies, and a new accessory port that promises to increase the watch's functionality over time through third-party "smart straps."
But two watches wasn't enough for Pebble.
In September, the company unveiled yet another new model: the Pebble Time Round.
As its name suggests, it's basically just a circular version of the Time, and will be available in stores starting November 8th for $249.
It's also thinner, lighter and the strap comes in both 14mm and 20mm widths, making it ideal for smaller wrists.
But with this more fashionable look comes a couple of concessions: it has much shorter battery life than its predecessors and isn't nearly as water-resistant.