Which is Best SEO vs PPC

Speak to DC Social Media Services now at (202) 568-8555 for a complimentary Google AdWords advertising campaign analysis.  We are specialists at developing additional sales opportunities and sales as a result of Google Paid marketing set up and management.

There has been argument for many years over the pros and cons of  Pay-per-click (PPC) versus Search engine optimization (SEO) - with lots of people having strong viewpoints for and against both.  This is a huge topic - way too much to deal with entirely in this post, but I’ll provde and outline of the most importnat points and present my viewpoint about the topic.

Some Paid advertising features
 




 
   
Quick outcomes - can often start seeing results within just hours (or perhaps minutes) of initiating a campaign




 
  
Pay only each time a user clicks




 
  
Comparatively simple to target the Keywords and phrases you want




 
  
Don’t always need to adjust your site




 
  
Good Monitoring capabilities (so that it is simple to check, measure, change and improve)




 
  
You get to determine where users go (you define the website landing page)




 
  
Can aim for precise locations/places for your ad to appear




 
  
Attain first page visibility easily (however, not always at low cost)




 
  



Pay-per-click can be a very effective way to market an online site (particularly a new site). However as soon as you stop paying, your ads stop showing, and your traffic volumes drop - there is little if any long term benefit for the expense.  Pay per click is reasonably quick and easy to setup - but remember it is also easy for your competitors - if they have got deeper pockets, they could win the race.

Provided that you understand what a click is worth to you, and are positive that the rewards outweigh the